Big bug boost for mobile content revenue

Author: EIS Release Date: Oct 14, 2020

The coronavirus will boost mobile content revenue by 28% in 2020 according to Strategy Analytics latest report “Global Mobile Media Forecast: 2015-2025.”

Stay-at-home guidance issued by governments as result of the COVID-19 pandemic has stimulated an increase in spending within mobile games and mobile apps, as consumers have been forced to shift their behavior from offline activities to online.

Over the next five years Strategy Analytics forecasts overall mobile media revenue from consumers and advertisers to approach $860 billion as the population of mobile broadband enabled smartphone owners continues to rise, 5G penetration increases, and consumers continue to look to personal devices to access information, news and social networks, play games, watch video content, and listen to music.

Fig 1. The $857 Billion Mobile Media Sector- 2025 (Graphic: Business Wire)

Fig 1. The $857 Billion Mobile Media Sector- 2025 (Graphic: Business Wire)

Consumer demand for accessing popular internet services and apps on mobile phones, including Facebook, TikTok, YouTube, Spotify, mobile games, and more, continues to rise, supported by the growing penetration of smartphones and improving data connectivity via LTE and emerging 5G networks.

Strategy Analytics expects 5G to have a positive impact on data traffic and data revenue for operators as consumption rises and will also underpin continued rise in consumer and advertiser expenditure on mobile content.