Despite ASP growth, wholesale smartphone revenues in the Western European region fell 10% in  Western Europe – the third largest region by value.

Apple and Samsung continue to have a duopoly, as the two together account for more than 80% of the overall revenues in the region. Huawei was ranked third with 7%.

In Western Europe, the most hotly contested battle is just behind third place Huawei which continued to see its share decline due to the ban on Google mobile services globally.

Xiaomi, and OnePlus are close behind in the chasing pack and positioning for both volume and value share gains with ramped up marketing and promotion and expanded portfolios.