IoT specialist Tuya is the latest company to join the Zigbee Alliance Board of Directors, to help steer the low-power wireless comms standard.

The aim of the alliance is to simplify product development for manufacturers and increase device compatibility for consumers.

Tuya helps consumer electronics brands add IoT control and connectivity to electronic devices for smart control and monitoring.

“It’s important at Tuya to have roots in many regions around the world so we can maximize global collaboration and efficiency,” said Alex Yang, Co-Founder and COO of Tuya.

“Being part of the Zigbee Alliance Board of Directors aligns with our commitment to help power platforms and build IoT systems effortlessly at any point on earth, and gives us the opportunity to work alongside other insightful companies setting the future course of the Internet of Things. After joining the Board of Directors, Tuya will be continuously dedicated to promoting Zigbee Alliance standards within diverse product solutions to offer more options in global smart home markets.”

The company will have a focus on Project Connected Home over IP which is described as a Working Group that “plans to develop and promote the adoption of a new, royalty-free connectivity standard to increase compatibility among smart home products, with security as a fundamental design tenet.”

“Through the Alliance our members continually work to improve and build on leading IoT technologies to drive the market in the right direction and fuel interoperability for smarter products and a better end-user experience,” said Tobin Richardson, President and CEO, Zigbee Alliance.

“Tuya brings a strong commitment to this mission and marks an important step forward for our members at an important turning point for our industry. Tuya’s global footprint and insight are a perfect complement and addition to our Board and the global projects we have ahead of us.”

In January of this year Residio, the maker of Honeywell Home branded products, and STMicroelectronics separately joined the Zigbee Alliance Board of Directors, to guide the adoption and evolution of the IoT-friendly wireless standard.