Dialog has received automotive qualification for its DA7280 high-definition haptics driver.

As a result, Alps Alpine has chosen the DA7280 to be used in conjunction with the Alps Alpine Heavy, the latest in the company’s family of HAPTIC Reactor linear resonant actuators (LRAs), to fuel intuitive interactive experiences in automotive applications.

Dialog claims that the DA7280 provides the lowest idle power consumption while fueling the most robust LRAs on the market.

Together, the DA7280 and the Alps Alpine Heavy LRA generate up to 15G’s of vibrational force into a 100g mass – 10 times what most smartphones generate.

The implementation of Dialog’s technology along with Alps Alpine’s line of LRAs meets the needs of an accelerating trend in the automotive industry: dynamic display control panels in the cabin that utilize haptics to provide immediate feedback to the driver.