Author: EIS Release Date: Dec 2, 2020
The China Q3+smartphone market dropped 14.3% y-o-y to 84.8 million units.
This was the result of multiple factors: soft demand; Huawei’s supply constraints; and delayed flagship launches from both Huawei and Apple.
China Smartphone Market, Top 5 Company Shipments, Market Share, and YoY Growth, Q3 2020 (shipments in millions)
Company 2020Q3 Shipments 2020Q3 Market Share 2019Q3 Shipments 2019Q3 Market Share YOY Growth
1. Huawei 35.1 41.4% 41.5 42.0% -15.5%
2. vivo 15.0 17.8% 18.1 18.3% -16.9%
3. OPPO 14.1 16.6% 16.4 16.6% -14.2%
4. Xiaomi 11.0 13.0% 9.7 9.8% 13.4%
5. Apple 7.0 8.3% 8.1 8.2% -13.1%
Others 2.5 3.0% 5.0 5.1% -49.6%
Total 84.8 100.0% 98.9 100.0% -14.3%
Source: IDC Quarterly Mobile Phone Tracker, 2020Q3
Note: All figures are rounded off
“The escalated US trade restrictions in August ultimately impeded Huawei’s momentum in its home market. Nevertheless, the ban did not cool off the enthusiasm of local Huawei loyalists that supported Huawei’s market share to stay above the 40% mark,” says Will Wong, Research Manager for Client Devices at IDC Asia/Pacific.