China Q3 mobile phone market down 14.3% y-o-y

Author: EIS Release Date: Dec 2, 2020


The China Q3+smartphone market dropped 14.3% y-o-y to 84.8 million units.

This was the result of multiple factors: soft demand; Huawei’s supply constraints; and delayed flagship launches from both Huawei and Apple.
China Smartphone Market, Top 5 Company Shipments, Market Share, and YoY Growth, Q3 2020 (shipments in millions)
Company    2020Q3 Shipments    2020Q3 Market Share    2019Q3 Shipments    2019Q3 Market Share    YOY Growth
1. Huawei    35.1    41.4%    41.5    42.0%    -15.5%
2. vivo    15.0    17.8%    18.1    18.3%    -16.9%
3. OPPO    14.1    16.6%    16.4    16.6%    -14.2%
4. Xiaomi    11.0    13.0%    9.7    9.8%    13.4%
5. Apple    7.0    8.3%    8.1    8.2%    -13.1%
Others    2.5    3.0%    5.0    5.1%    -49.6%
Total    84.8    100.0%    98.9    100.0%    -14.3%
Source: IDC Quarterly Mobile Phone Tracker, 2020Q3
Note: All figures are rounded off
“The escalated US trade restrictions in August ultimately impeded Huawei’s momentum in its home market. Nevertheless, the ban did not cool off the enthusiasm of local Huawei loyalists that supported Huawei’s market share to stay above the 40% mark,” says Will Wong, Research Manager for Client Devices at IDC Asia/Pacific.