Q3 smartphones up 20% q-o-q

Author: EIS Release Date: Dec 23, 2020


Q3 smartphone shipments rose 20% q-o-q to 336 million units, says TrendForce.

Q3 smartphone shipments rose 20% q-o-q to 336 million units, says TrendForce. Q4=production is estimated to reach 351 million units, showing a QoQ increase of 4%.
Samsung and Xiaomi were the only companies out of the top six to increase their market shares in 3Q20 while Apple fell to fourth place due to the delayed release of new iPhones
Samsung with 78 million units, an almost 42% increase QoQ, retained the top spot in the global ranking of smartphone brands by production for 3Q20.
In Q4 TrendForce expects Samsung’s output to slip to 62 million.


OPPO’s smartphone production rose by 64% QoQ to 45 million units for 3Q20.
Xiaomi’s smartphone production also climbed 51% QoQ to 44.5 million units for the same period.
Both brands are relatively on par with each other in terms of production volume and can be said to share the No. 2 spot in the global ranking. OPPO together with Xiaomi and Vivo are the main beneficiaries of Huawei’s recent loss of market share.
TrendForce estimates that OPPO’s and Xiaomi’s production volumes in 4Q20 will amount to around 47 million and 46 million units respectively.
Apple posted a small QoQ increase of 2% in its iPhone production to 42 million units for 3Q20 and can be said to share the No. 4 spot with Huawei in the global ranking.
In Q4.  Apple will ship 74.1 million devices, reckons TrendForce.
Huawei posted a QoQ decline of 19% to 42 million units. For 4Q20, Huawei’s smartphone production is projected to fall again by 30% QoQ to around 30 million units.
Huawei will probably start experiencing component shortages either at the end of 1Q21 or in 2Q21 if its foreign component suppliers fail to obtain the required licenses to resume shipments.
Vivo took the No. 6 spot in the global ranking for 3Q20. Its production volume climbed 13% from 2Q20 to the level of 30 million units.
TrendForce expects global smartphone production for 2020 to reach 1.25 billion units, registering a YoY decline of 11%.
The global smartphonevproduction for 2021 is currently forecasted to increase by 9% YoY to 1.36 billion units.
The share of 5G models in the annual global smartphone production is forecasted to grow rapidly from around 20% this year to 40% next year.