Mobile to take 61% of gaming market this year

Author: EIS Release Date: Jun 10, 2022

Mobile gaming will represent 61% of the overall gaming market this year, reports IHS.

 

 

The mobile gaming  market is set to hit  $136 billion in 2022 — growing 1.7x faster than the gaming market overall.

 

The overall gaming market is set to reach $222 billion this year.

 

 

Globally, users downloaded 45% more mobile games per week in Q1 2021 from pre-pandemic levels, clocking in at over 1.1 billion games per week.

 

 

 

In Q1 2022, consumers spent over $1.6 billion per week on mobile games on iOS and Google Play, up 30% from pre-pandemic levels.

 

Asia Pacific saw the biggest growth in market share for global consumer spend: China led the growth in Q1 2022 while North America and Western Europe made up half of mobile game spend

 

Mobile is democratising gaming: The report shows that mobile genre preferences are more varied, with 8 distinct subgenres being represented among the top 10 games

 

Core games still dominate for app store consumer spend: Core Games with real-time online features such as PvP (player-versus-player) or cross-platform play among the most popular genres across the gaming spectrum like PUBG Mobile

 

Appetite for Easy-to-Play Hypercasual & Simulation Games Surged in 2021: 4x March-Battle Strategy games emerged as the most monetizable genre while Open World RPG saw the biggest rise in consumer spend market share

 

Nearly 50% of top mobile games by consumer spend in the United States skew female while Gen X & Baby Boomers saw steady growth in mobile game spending