Consumer AR market tripled 2020-21 led by Nreal

Author: EIS Release Date: Aug 22, 2022

The AR device market has so far been dominated by enterprise devices, says Strategy Analytics, has yet to reach the mainstream consumer market.

 

But there are encouraging signs – the consumer AR device market tripled from 2020-21 with Nreal. taking an early lead  with a 75% share of consumer AR shipments in 2021.

 

“Consumer shipments grew 161% YoY from 2020 to 2021,” says executive director  David MacQueen “in the same period, growth in consumer AR revenues outpaced the overall market, growing over 300% YoY. There are a broad range of devices attempting to address the consumer AR market. However, none has achieved more than a single digit % share of shipments in 2020 or 2021, with one notable exception. It is newcomer Nreal which is driving the consumer AR market, having found the sweet spot for both price ($599) and functionality. A 75% market share of consumer AR shipments in 2021, rising to 81% in 1H 2022, demonstrates Nreal’s success.”

 

“Nreal has a lead over its competitors with its optical technology. Comparing the Nreal Light and Air against over 60 other devices in our Dedicated AR Device Specification Tracker, Nreal devices are in the top 16% of devices by display resolution, and rank in the top 20% device grouping for field of view (FoV). Nreal’s go-to-market strategy, in partnership with carriers, has been another key factor in building the company’s leadership position. The company now has a global reach with 8 carriers in 7 countries, across 3 continents.”