2023 smartphone market to be down 4.7% y-o-y

Author: EIS Release Date: Sep 12, 2023

Smartphone shipments are forecast to decline 4.7% year over year in 2023 to 1.15 billion units, the lowest volume in a decade, according to IDC. Nextyear IDC expects the market to grow 4.5%.

 

 

 

IDC expects iOS shipments to see 1.1% growth in 2023 to reach an all-time high share of 19.9%, while Android  is forecast to decline 6.0%.

 

China, Asia/Pacific (excluding Japan and China), and Latin America – focus regions for most Android players – will contribute the most to the decline with shipments down 3.6%, 4.4%, and 6.2% respectively. The United States and Western Europe are forecast to decline 3.8% and 6.1%.