Appointments: New CEOs for QPT and Percepio

Author: EIS Release Date: Jan 22, 2024


Industry veteran Rupert Baines is to be CEO at GaN-based motor drive company QPT of Cambridge UK from 1 April.

Rupert Baines CEO QPT
Prior to this, he has been CEO at UltraSoC and CMO of Codasip.

“Rupert has been the lead adviser for QPT since January 2022 and his support has been invaluable,” said QPY founder and CTO Rob Gwynne. “We are now at a very exciting stage: first prototypes, customer traction and raising funding on Crowdcube. We are looking forward to having Rupert on board to accelerate our growth.”


QPT was established in Cambridge in 2020 with intellectual property for GaN power assemblies designed using RF and microwave techniques to increase efficiency and performance. Electronics Weekly took a deep look into QPT’s technology here.


Andreas Lifvendahl CEO PercepioSoftware development tool company Percepio of Västerås Sweden AB has appointed Andreas Lifvendahl as CEO.

“As systems and applications get more complex, Percepio looks to scale up its leadership around embedded software observability under its new CEO,” according to the company.

Lifvendahl has been leading and advising start-ups and growing companies, including IAR Systems, for 25 years.

He is joining Percepio from Imint Image Intelligence where he was CEO since 2012, growing it from start-up to a publicly-traded company.

Percepio’s products are: Tracealyzer, which visualises run-time behavior for debugging, and DevAlert for cloud-based observability and remote debugging of edge devices.

“We are thrilled to welcome Andreas Lifvendahl as our new CEO,” said Percepio founder and CTO Johan Kraft. “The complexity of embedded and edge applications is exploding. Andreas’ track record ramping up technical organisations fits perfectly with our goal of establishing Percepio as the standard for embedded software observability.”

Lifvendahl has an engineering physics MSc from Uppsala University and serves on the boards of Imint and Uppsala Innovation Center.