Apple loses phone crown as Q1 market grows 7.8%

Author: EIS Release Date: Apr 23, 2024

The Q1 smartphone market grew 7.8% q-o-q to 289.4 million units, says IDC. It was the third consecutive quarter of market growth,

 

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q1 2024 (Preliminary results, shipments in millions of units)

Company 1Q24 Shipments 1Q24 Market Share 1Q23 Shipments 1Q23 Market Share Year-Over-Year Change

1. Samsung 60.1 20.8% 60.5 22.5% -0.7%

2. Apple 50.1 17.3% 55.4 20.7% -9.6%

3. Xiaomi 40.8 14.1% 30.5 11.4% 33.8%

4. Transsion 28.5 9.9% 15.4 5.7% 84.9%

5. OPPO 25.2 8.7% 27.6 10.3% -8.5%

Others 84.7 29.3% 79.0 29.4% 7.2%

Total 289.4 100.0% 268.5 100.0% 7.8%

Source: IDC Quarterly Mobile Phone Tracker, April 15, 2024

Notes:

 

• Data are preliminary and subject to change.

 

 

Company shipments are branded device shipments and exclude OEM sales for all vendors.

The “Company” represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.

Figures represent new shipments only and exclude refurbished units.