1.3% decline in Q3 PC shipments
Author: EIS Release Date: Oct 16, 2024
Q3 PC shipments of 62.9 million were down 1.3% y-o-y decline from the third quarter of 2023 after three consecutive quarters of y-o-y growth.
“Even with a full lineup of Windows-based AI PCs for both Arm and x86 in the third quarter of 2024, AI PCs did not boost the demand for PCs since buyers have yet to see their clear benefits or business value” says Gartner’s Mikako Kitagawa, “additionally, the demand for the Windows PC refresh driven by the end of Windows 10 support in 2025 did not fully pick up during the third quarter, partly due to economic challenges in certain regions.
There were no changes in the top four vendor rankings compared to the third quarter of 2023. Lenovo, HP, Inc., Apple and Acer experienced year-over-year growth, while Dell and ASUS declined in shipments (see Table 1).
Table 1. Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q24 (Thousands of Units)
Company 3Q24 Shipments 3Q24 Market Share (%) 3Q23 Shipments 3Q23 Market Share (%) 3Q24-3Q23 Growth (%)
Lenovo 16,587 26.3 16,178 25.3 2.5
HP Inc. 13,572 21.5 13,531 21.2 0.3
Dell 9,919 15.7 10,320 16.2 -3.9
Apple 5,652 9.0 5,463 8.6 3.5
ASUS 4,983 7.9 5,136 8.0 -3.0
Acer 4,583 7.3 4,388 6.9 4.4
Others 7,703 12.2 8,833 13.8 -12.8
Total 62,997 100.0 63,848 100.0 -1.3
Source: Gartner (October 2024)
The U.S. PC market grew 5.6% in the third quarter of 2024, with over 17 million PCs shipped, driven by continued stable macroeconomic conditions. HP maintained the top spot in the U.S. PC market based on shipments with 24.8% market share. Dell followed with 23.6% market share (see Table 2).
Table 2. Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q24 (Thousands of Units)
Company 3Q24 Shipments 3Q24 Market Share (%) 3Q23 Shipments 3Q23 Market Share (%) 3Q24-3Q23 Growth (%)
HP Inc. 4,353 24.8 4,153 25.0 4.8
Dell 4,134 23.6 4,123 24.9 0.3
Lenovo 3,113 17.8 2,788 16.8 11.7
Apple 2,629 15.0 2,485 15.0 5.8
Acer 1,181 6.7 1,021 6.2 15.6
ASUS 720 4.1 626 3.8 14.9
Others 1,389 7.9 1,397 8.4 -0.4
Total 17,517 100.0 16,591 100.0 5.6
Source: Gartner (October 2024)
The EMEA PC market experienced its first quarter of decline after three consecutive quarters of growth, decreasing 1.5%.
The Asia/Pacific market declined 8.5% year-over-year, mainly due to continued weak market demand in China. The PC market in China declined 10% year-over-year primarily due to weakened demand for desktop PCs from government and state-owned enterprises.
Japan recorded its first double-digit year-over-year PC shipments growth in three years. “Many companies, especially large businesses, were on time for the PC refresh driven by the end of Windows 10 support in 2025,” says Kitagawa.