Author: EIS Release Date: Jun 2, 2020
The notebook computer industry will be transformed in 2Q20, with Chromebooks showing the most remarkable growth., says TrendForce.
Chromebook shipments in 2Q20 will reach up to 11.6 million units, a historical high in single-quarter shipment.
Furthermore, 2Q20 marks the first time ever for Chromebooks to occupy 25% of total quarterly notebook shipment.
TrendForce considers the explosive growth of Chromebooks to be caused by the following factors:
First, many countries have turned to distance learning at all levels of the education system due to the pandemic. As the education market has always been the primary market for Chromebooks, Chromebooks have now become the hardware purchase of choice for the student population in North America and Europe.
Second, interruptions in the Chinese supply chain while Chromebook demand was rising led to urgent orders in Q2 in advance of the start of the school year in Q3.
Third, Chromebook pricing is friendlier than Windows notebook pricing.
TrendForce believes the total yearly shipment of Chromebooks in 2020 is still projected to reach the 20-million-unit milestone.
In 2020, the Chromebook market is projected to not only see YoY shipment growth of 17% compared to last year’s shipment of 17 million units, but also possess increased market share of 12.8%, compared to 10.5% in 2019, setting record highs in both shipment and market shares.